Skachat Shablon It Community 2
Skachat Shablon It Community 2
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Marketers say that having an active online community is key to success in 2023, and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months.
Community management is the process of building an authentic community among a business's customers, employees, and partners through various types of interaction. It's how a brand uses opportunities (in person and online) to interact with their audience to create a network in which they can connect, share, and grow.
There are seven main types of community management. Some are behind a screen and require no face-to-face interaction; some involve in-person interaction with you and your teams. The easiest way to review the different types is with the SPACE model.
A forum, typically a question-and-answer community-based discussion board, is a great way to connect with your community, answer questions, and give community members a chance to chat and interact with each other. You can also ask for customer feedback on the channel.
A customer success platform or software can help you create a branded website or landing page for your community members where you can focus on supporting them. Here, consumers can help themselves (and each other) communicate with your teams, locate necessary resources (like a knowledge base), and review your FAQ document.
A tool like Vanilla Forms can help you create and customize a community forum, FAQ document, or site page with your relevant branding, and you can manage conversations and create a space where customers can provide you with ideas.
Product ideation, innovation, and feedback is a proactive and reactive type of community management, where you create a safe space for customers and your target audience to share feedback and thoughts about how you can innovate and improve upon your products and services.
These members will help you build brand awareness and promote your products and services through word-of-mouth, affiliate programs, and social media. A common way to create this type of community is to implement an acquisition and advocacy program like a brand ambassador initiative.
External engagement is a type of community management that provides customers and supporters with a sense of belonging that leads to a stronger connection to your brand in a space outside of your business. A common type of external engagement is social media management (more on this below).
Lastly, there's internal engagement community management. Companies today are learning the value of creating strong internal communities among employees, partners, vendors, and suppliers. It can bring internal contributors together, connect them with like-minded individuals, and create a sense of belonging, support, camaraderie, and inclusion in the workplace.
Almost every business can participate in this type of community management because it only requires community building within the office and may include software you already use (like Slack) or the formation of interest groups among your fellow employees.
Social media community management is when your business engages with your audience on social media, whether on your own profiles (like a Facebook page) or pages you build solely for creating a community (like a Reddit forum or a Discord group).
So, you've reviewed the main types of community management and how they can add value to your business. Now, let's cover the ways you can actually get started building a community management strategy so you can start reaping its benefits.
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